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Getty Images/MR.Cole_PhotographerAI seems to be revolutionizing nearly every industry, and now two major players in the advertising world are coming together to utilize AI even more.In a new partnership announced this week between Google Cloud and Salesforce, the two companies promise to harness the power of AI to help businesses more fully understand their customers, in turn letting these businesses provide a better advertising experience.Also: Generative AI can save marketing pros 5 hours per week, according to researchMost businesses today try to use customer data when making decision stanley flask s, but for a lot of companies, that data is either too complex to understand or in too many different sources to be easily accessed. xA0;Thatapos where this partnership comes in.The agreement brings two main initiatives. In the first part, Salesforce and Google Cloud will take customer data that already exists stanley water flask across multiple platforms and streamline it into a central location, a single unified customer profile of sorts. This would allow companies stanley termosmugg to run more effective and cheaper advertising campaigns. xA0;Also: Leadership alert: The dust will never settle and generative AI can helpInstead of moving data between platforms -- something that takes time and money, as well as poses security risks -- xA0; companies will be able to locate data in a single space. xA0;The second part of the initiative, the companies say, involves generative AI. Using AI, data will be converted into digestibl Qxsz Twitter s Rightfully Obsessed With the Don t Worry Darling Movie Premiere
The Google logo stands on display at a conference in Berlin on June 6, 2018.Michele Tantussi鈥擥etty ImagesIdeasBy Tom WheelerOctober 20, 2020 11:26 AM EDTTom Whee stanley cup ler was chairman of the Federal Communications Commission from 2013 to 2017. He is currently a senior fellow at Harvard Kennedy School Shorenstein Center and a visiting fellow at the Brookings Institution. His new book, TECHLASH: Who Makes the Rules in the New Gilded Age, will be published this fall.This weekrsquo Department of Justice antitrust suit against Google is the agencyrsquo first major case against Big Tech since the 1998 Microsoft suit. It comes on the heels of a 451- stanley tumblr page r stanley cup eport by the House Antitrust Subcommittee that enumerates the dubious and harmful practices of the dominant digital companies and proposes the reinvigoration of the antitrust laws. The Federal Trade Commission FTC is reportedly not far behind with its own antitrust action against Facebook.All these initiatives are important, but they are not sufficient.The abusive practices of the dominant digital platforms are so widespread and have become so embedded that there is no single solution. What is needed is a cocktail of remedies that blends antitrust with ongoing regulatory oversight.Mixing such a blend begins with establishing goals for the outcome. It is not necessary to invent new expectations, but to simply return to the common law concepts that Big Tech has ignored. The common law duty of care provides that a company should anti |
